AMASSI: Regenerative 'Aldeia' Onchain

Project Overview

I'm Adriele Madana, founder of a regenerative food education school that has been operating online since 2022, with 6 years of in-person teaching experience. Through our scholarship program AMASSI (Association of Women for Healthy, Sustainable and Inclusive Food), we're training 150 low-income women across Brazil to become regenerative food entrepreneurs by December 2025.

Our proposal is to create the “UTRK Regenerative Aldeia” — a living ancestral web3 hub that uplifts regenerative knowledge and honors the wisdom of Indigenous, Black, and peripheral women as a political and spiritual force, connecting their stories and creations to the blockchain in a meaningful and secure way.

The Vision: Web3 as a Space for Healing and Expression

The "UTRK Regenerative Village" will be a safe and beautiful space where these 150 women can publish regenerative food knowledge, recipes, reflections, and poetry while being rewarded for their contributions. The village's aesthetic values collectivity, spirituality, and ancestrality, creating a sense of belonging.

How It Works in Practice:

Community Creation on Hive:

• Safe space for sharing ancestral food wisdom
• Rewards system for valuable content
• Aesthetic that honors collectivity and ancestrality

Basic Training and Onchain Support:

• Simple tutorials (video and PDF) explaining wallets, Ecency usage, posting, and interaction
• Live training sessions led by me
• Closed support group with peer mentoring

Creative Onchain Challenges:

• "Post your first regenerative cooking wisdom"
• Ancestral spice week: recipes and affective memories with photos
• Sharing circles: live events with onchain documentation

Knowledge Cards/NFTs:

• Digital art featuring shared wisdom in Portuguese, English, and Spanish
• Minted on accessible platforms or functioning as symbolic POAPs

Financial Sustainability Model

Our sustainability model is based on three pillars:

1. Regenerative Economy in Practice

• Women learn to create income through regenerative food products and services
• Support for local and online micro-business creation
• Some students become onchain mentors and references

2. Hive Community Monetization

• At least 30 women actively posting in the first 3 months
• Valuable content rewarded via Ecency/Hive
• Digital products (cards, NFTs, e-books) for commerce or rewards

3. Extended Courses and Consulting

• Paid extended course versions for non-scholarship participants
• Personalized consulting for restaurants and community kitchens
• Revenue reinvested in free scholarships and community content

Technical Challenges and Solutions

1. Wallet Creation and Security

Challenge: Many have never encountered private keys or wallets Solution:

• Accessible video tutorials with visual step-by-step guides
• Individual account creation support
• Physical/digital cards for secure key notation
• Conversations about digital sovereignty using affective language

2. Platform Familiarity

Challenge: Difficulty navigating Ecency and digital interfaces Solution:

• Practical workshops with guided exercises
• Visual community manual with real examples
• WhatsApp/Telegram support for initial months

3. Internet Access and Limited Devices

Challenge: Mobile-only access with limited internet Solution:

• Mobile-first, lightweight content adaptation
• Local partnerships for WiFi/computer access
• Support groups for collaborative posting

4. Web3 Distrust

Challenge: Fear of scams and "virtual money" Solution:

• Affective language connecting Web3 to autonomy and community
• Real examples of student success stories
• "What is Web3 and why does it matter to me?" module

6-Month Timeline

August (Month 1): AMASSI launch + Web3 pre-onboarding

• New AMASSI cohort begins
• "What is Web3?" introductory session
• UTRK Village community creation on Hive
• First 10-15 pilot students create Hive profiles

September (Month 2): First publications + direct support

• Inaugural posts: "My food story," "Knowledge from my territory"
• Individual technical support
• Peer pairing system
• Goal: 20 active profiles, 25 accumulated posts

October (Month 3): Organic growth + collective content

• Expansion to 30 new participants
• Thematic challenge: "Recipes that heal"
• Begin creating digital knowledge cards/NFTs
• Goal: 50 onchain profiles, 60 accumulated posts

November (Month 4): Practice consolidation + visibility

• "Tokens and autonomy" training
• Collaborative posting activities
• Second wave of translated cards/NFTs
• Goal: 70 active profiles, 90 accumulated posts

December (Month 5): Recognition + reinvestment

• Highlight students receiving onchain rewards
• Short video series with testimonials
• Year-end circle broadcast via Hive/YouTube
• Goal: 85 onchain profiles, 120 posts, 3 published videos

January (Month 6): Consolidation + autonomy

• Community guide creation: "How to start onchain with regenerative knowledge"
• Trained multipliers (students supporting newcomers)
• Next steps proposal for sustaining the onchain village
• Final Goal: At least 100 women onchain (optimistically 150), 150 accumulated posts, 5 cards/NFTs produced, 1 replicable guide published

Budget Breakdown ($1,200)

Onboarding and Technical Support ($400):

• Support for two multiplier monitors (former students)
• Hive-specific tutorial videos and visual PDFs

Visual Content and Digital Cards Production ($300):

• Support for network illustrators and designers
• 5 digital cards/NFTs with regenerative knowledge (PT/EN)
• Community visual identity

Audiovisual Documentation + Short Video Editing ($300):

• 3 short videos with student testimonials
• 1 community welcome video
• 1 closing video with sharing circle
• Upload with PT/EN subtitles

Minimal Infrastructure and Emergency Connectivity ($100):

• Support for 2-3 students with limited internet access
• Shared equipment or data recharge support

Emergency Reserve and Community Reinvestment ($100):

• Translation costs, technical support, materials printing
• Small internal Hive rewards to encourage posting

Established Partnerships

The Pollination Project (TPP): Seed grant for AMASSI base course development and 6-student mentoring program

Hive Ecosystem via Ecency: Active profile and platform familiarity

Planned Partnerships:

• Existing Hive and VRBS communities for curation and visibility
• Web3 partners for multiplier training and DAO structure
• Artists and designers for cards, videos, and visual content

What We Need from VRBS Accelerator

Technical and Human Resources:

• Practical mentorship on digital security, wallets, Hive interfaces, tokens, and integrations
• Tutorial translation and adaptation support
• Partnerships with other Hive communities for curation and encouragement

Media and Storytelling Support:

• Short, impactful video editing and distribution
• VRBS channel reposts to strengthen participant self-esteem
• Suggestions for onchain experiments with art, NFTs, and Afro-indigenous expressions

Connections and Continuity:

• Recommendations for web3 grants aligned with regenerative purposes
• Mentorship on ethical tokenization and circular community economy
• Support structuring a DAO or light framework for future cohort reinvestment

Measuring Success Beyond Numbers

While tokens, posts, and profiles are important, the project's heart beats in other layers:

Symbolic Autonomy: When a peripheral woman publishes her grandmother's wisdom and understands it has value in the world, not just in her home kitchen—that's victory.

Living Ecosystem Creation: We'll measure impact through the richness of exchanges, friendships created, mutual votes, and spontaneous collaborations within the community.

Spiral Regeneration: Success is when one of the students decides to train others herself. When we can maintain the living circle with or without new grants—and keep it spinning.

This project is a living extension of my mission—to nourish, liberate, and connect women to networks of affection, knowledge, and income. Through the UTRK Regenerative Village, we're not just onboarding people to web3; we're creating a space where ancestral wisdom meets digital sovereignty, where peripheral voices become central, and where regenerative practices find their rightful place in the decentralized future.

Note: You are responsible for any tax obligations arising from grants received. Flows does not withhold taxes.