Precious Plastic Espírito Santo
About Us
I'm Felipe Carvalho (fcarva), working alongside Gabriel Carvalho, to transform plastic waste into precious products through the Precious Plastic Espírito Santo project. We're part of the global Precious Plastic community, bringing sustainable upcycling technology to Brazil while creating Nounish-themed products.
Our Mission
💡 Only 1% of plastic in Brazil gets recycled - most ends up in landfills, the environment, and oceans causing serious socio-environmental and economic impacts. Our mission is to tackle plastic waste through upcycling.
♻️ We transform post-consumer plastic into more durable and precious products.
🌎 Sustainability and Environmental Education are the main pillars of Precious Plastic ES, aiming to transform people's perception of disposable materials.
Products We Create
Core Product Line
- Hexagonal coasters
- Our MVP made from 100% recycled plastic, also functions as decorative wall tiles
- Marine animal keychains
- Themed around ocean conservation
- Plant pots
- Beautiful marbled patterns from recycled materials
- Precious Noggles
- Nounish sunglasses made from recycled plastic waste
Nounish Integration
We integrate Nounish elements through:
- Custom packaging with Nouns symbols
- Product personalization with ⌐◨-◨ designs
- Nounish color schemes and branding
- Community-focused messaging
Our Process
Collection: Partnership with local establishments like Marlene Papelaria e Armarinho for plastic waste collection
Processing: Using Precious Plastic v2.0 Shredder and Injection machines:
- Clean and separate plastics by type and color
- Shred into granules
- Inject melted plastic into metal molds
- Quality control and finishing
Technology: Open-source Precious Plastic methodology, 3D modeling with TinkerCad and SolidWorks for custom molds
Proven Track Record
- R$ 900 in initial sales from 15 kits at first events
- 237 Instagram followers in first week of launch
- Partnerships with local businesses and environmental groups
- Educational workshops and beach cleanups
Environmental Impact
- Prevents plastic waste from reaching oceans
- Transforms waste into valuable products
- Promotes circular economy principles
- Educates community about sustainability
Team
Felipe Carvalho (fcarva) - Economics graduate from UFES, responsible for business management, financial planning, and social media marketing. Experience in economic research, sales, and project management.
Gabriel Carvalho - Oceanographer from UFES, handles production, collection, cleaning, and 3D modeling. Background in marine environmental consulting and plastic waste research. Previously worked on STAND UPET project creating surfboards from recycled PET bottles.
Business Strategy
Sales Channels
- Shopify store for national and international sales
- Local partnerships with established retailers
- Events and fairs for direct community engagement
- B2B customization for corporate clients
Pricing Strategy
Using grant funding to subsidize production, shipping, and marketing to maintain accessible prices aligned with Precious Plastic marketplace standards while covering international shipping costs.
Sustainability Practices
- Recycled cardboard packaging for all shipments
- Closed-loop production system
- Local material sourcing to reduce transportation impact
- Educational component with every product
Documentation & Updates
We will document our process through:
- Production process photos/videos showing collection, cleaning, shredding, and injection
- Regular Farcaster posts in /nouns and /flows channels
- Customer feedback and testimonials
- Environmental impact metrics (kg of plastic recycled)
- New product development updates
- Community education initiatives
Partnerships & Support
Current Partners:
- Precious Plastic Cotia (machine fabrication and technical support)
- Arte8 (upcycling expertise)
- Cidade Quintal collective (environmental actions)
- Guara.co (event sales)
Planned Partnerships:
- Lixo Zero Capixaba (environmental education expansion)
- SENAI-ES (quality testing and certification)
- Local schools and environmental agencies
Quality & Standards
- Material certification through SENAI-ES testing
- Consistent quality control with production tracking spreadsheets
- Customer service excellence with prompt response times
- Safety compliance following all plastic processing regulations
- Sustainable packaging minimizing waste
Growth Vision
We're building more than a business - we're creating a movement that transforms how people think about waste. Every product tells a story of environmental stewardship while spreading Nounish values of creativity, community, and positive impact.
Our goal is to scale this model across Brazil, inspiring other communities to start their own Precious Plastic operations while maintaining the highest standards of quality, sustainability, and community benefit.
Contact: @fcarva on Farcaster
Instagram: @preciousplastic.es
