About Me
My name is Delei de Souza, and I run Bless Skateshop, a skateshop and barbershop located in São Paulo's North Zone that has become a cultural hub integrating skateboarding, street art, and Web3 since 2012.
Social Links:
Venture Overview
Bless: Street Skate Art Meets Web3 is a venture that transforms local street artists into Web3 creators while building a sustainable business model around limited edition physical products linked to NFTs. We're creating the first Web3 art hub in São Paulo's North Zone that bridges Brazilian street culture with global crypto communities.
Our venture centers around three core pillars:
- Artist Education & Onboarding
- Teaching local artists Web3 skills through hands-on workshops
- Physical + Digital Product Creation
- Limited edition clothing collections linked to exclusive NFTs
- Community Showcase
- Rotating light box gallery displaying collaborative artworks
How This Onboards People to Crypto
Practical Web3 Education: We conduct hands-on workshops teaching artists how to create and mint NFTs, set up wallets, and understand crypto fundamentals. Each workshop produces artwork that becomes part of our product collections.
Physical-to-Digital Bridge: Every physical product (t-shirts, caps) comes with a linked NFT, introducing customers to digital ownership through tangible items they can wear and touch.
Global Crypto Commerce: We accept cryptocurrencies for all purchases, demonstrating real-world crypto utility while serving customers worldwide.
Artist Empowerment: Local artists learn to monetize their work through NFTs while gaining exposure through our physical product collections, creating sustainable income streams.
Business Model & Path to Break-Even
Revenue Model: Limited Edition Collections
Product Structure:
- Limited series every 2 months
- 10 t-shirts + 10 caps per series = 20 pieces total
- Price: $20 USD per piece (t-shirt or cap + linked NFT)
- Global sales through physical store and online platform
Cost Structure:
- T-shirt production: $8.20 USD each
- Cap production: $6.20 USD each
- Total production cost per series: $142 USD
- Profit per series: $258 USD
6-Month Financial Projection
Timeline:
- Month 1-2: First series launch
- Month 3-4: Second series launch
- Month 5-6: Third series launch
Revenue Breakdown:
- 3 series × $400 revenue = $1,200 total revenue
- 3 series × $258 profit = $774 total profit
- Break-even achieved by month 4-5
Revenue Diversification:
- Physical product sales (primary)
- Workshop fees for advanced training
- Commission from artist NFT sales
- Consulting services for other businesses integrating Web3
Empowering Local Artists: We provide complete Web3 education and mentorship, enabling artists to create independent income streams through NFTs while gaining exposure through our physical collections.
Cultural Bridge Building: Our venture connects authentic Brazilian street culture with global Web3 communities, specifically integrating Nouns, Gnars, and Vrbs aesthetics into local art.
Neighborhood Transformation: The rotating light box gallery continuously refreshes our streetscape, making our area a destination for art and Web3 education.
Economic Multiplier Effect: Artists learn skills that extend beyond our venture, creating a network of Web3-enabled creators in São Paulo.
Vrbs Brand Integration
Visual Identity: Our light box gallery and product designs will incorporate Vrbs aesthetics alongside Nouns and Gnars elements, creating unique Brazilian interpretations of these global brands.
Values Alignment: We embody Vrbs values of creativity, community building, and positive impact through our artist empowerment and neighborhood improvement initiatives.
Global-Local Connection: Our venture demonstrates how Vrbs can authentically integrate with local cultures while maintaining its core identity and mission.
Team & Experience
Delei de Souza - Founder & Community Builder
- 12+ years operating Bless Skateshop as community hub
- Proven Web3 integration (accepting HBD, USDC, BTC since 2024)
- Successful community projects including Praça Margarida de Menezes revitalization
- Active collaborations with SkateHive, Gnars, NounsDAO, and PizzaDAO
- Established network of local artists and international Web3 connections
Local Artist Network - Creative Collaborators
- Established relationships with talented street artists
- Experience with traditional mediums, ready for Web3 transition
- Community-embedded creators who understand local culture
Existing Infrastructure
- Physical space with Web3 setup (computers, screens, workshop area)
- Light box gallery for showcasing artwork
- Established customer base and community trust
- Production partnerships for clothing manufacturing
Competitive Advantages
First-Mover Advantage: First dedicated Web3 art hub in São Paulo's North Zone, establishing market leadership in an underserved but culturally rich area.
Authentic Cultural Integration: Deep roots in local skateboarding and street art communities provide authentic foundation for Web3 expansion.
Proven Business Model: 12 years of successful retail operation demonstrates business acumen and community trust.
Global Reach with Local Roots: Ability to serve international customers while maintaining authentic local cultural connections.
Multi-Revenue Streams: Physical products, digital assets, education, and consulting create diversified income sources.
Scaling Strategy
Phase 1 (Months 1-6): Foundation & Break-Even
- Launch 3 limited edition collections
- Establish workshop curriculum and artist pipeline
- Build online sales platform and international shipping
- Document and refine processes
Phase 2 (Months 7-12): Expansion
- Increase collection frequency to monthly releases
- Expand product line (hoodies, accessories, art prints)
- Launch advanced Web3 courses for other businesses
- Develop franchise model for other cities
Phase 3 (Year 2+): Network Effect
- Partner with other skateshops and art spaces globally
- Create artist exchange programs between cities
- Develop proprietary Web3 onboarding tools
- Establish Bless as leading Web3 cultural bridge brand
Why Vrbs Accelerator
This venture perfectly aligns with Vrbs Accelerator's mission of backing ventures that onboard people to crypto while uplifting communities. We're not just creating another NFT project - we're building sustainable economic infrastructure that empowers local artists and demonstrates Web3's real-world utility.
Our proven track record, clear path to profitability, and authentic community integration make us an ideal candidate for acceleration. We're ready to scale a model that can be replicated globally while maintaining local cultural authenticity.
The combination of physical products, digital assets, education, and community building creates multiple touchpoints for crypto onboarding while generating sustainable revenue. This is exactly the type of venture that can achieve break-even within 6 months while creating lasting positive impact.
We're not just building a business - we're building a bridge between street culture and Web3 that can inspire similar ventures worldwide.
