ZER8 - Marketing Advisory for Gardens Growth

Background & Experience

I'm an experienced marketer with proven success in the web3 space. I led the "Arbitrum on Gitcoin" campaign that achieved over 1 million impressions on X, leveraging multiple social accounts to maximize reach and engagement.

Beyond my marketing expertise, I've been instrumental in helping Gardens fund themselves through consistent support across multiple platforms:

• Contributed to the Protopians & Beekeepers Juicebox campaign
• Made multiple donations to Gardens on Giveth
• Supported Gardens through at least 5 Gitcoin funding rounds

Project Focus

I'm offering marketing advice to help Gardens grow their user base and ecosystem. My strategic approach includes:

Phase 1: User Base Analysis

• Map Gardens' current user base to understand demographics and behavior patterns
• Identify key user segments and their engagement preferences

Phase 2: Community Outreach

• Target regen communities as a natural fit for Gardens' mission
• Expand outreach to other web3 communities interested in innovative protocols
• Build relationships with community leaders and influencers

Phase 3: Campaign Execution

• Launch targeted marketing campaigns based on research insights
• Focus on social media traction that converts into actual users
• Leverage lessons learned from the successful Arbitrum on Gitcoin campaign

Success Metrics

My ultimate goal is to help Gardens achieve viral growth through social media traction that converts into real users and ecosystem participants. I'll measure success through:

• Social media engagement rates and reach
• New user acquisition and onboarding
• Community growth across platforms
• Conversion from social engagement to platform usage

Supporting Evidence

Transaction Links Demonstrating Eligibility:

• Protopians & Beekeepers: https://etherscan.io/tx/0x1be1fdfdfcecc7f9577c15d58a4558c7bfc6ce0cef2041ab604ae54695465447
• Giveth donations:
  • https://explorer.optimism.io/tx/0x2cb2502306e79afaedd5ac9c68b3ad429cf0b8c509e6f6291471de9dac8f3c87
  • https://arbitrum.blockscout.com/tx/0x836019f595a23f54ec460b9de8a4a2d5a7652417d6fa0c36cb50b699fc587297
  • https://arbitrum.blockscout.com/tx/0xa1f464d19e26bc579ecc372a3a1e3dbb0c7d2e870c3477367a1f5ac85e886975

Having consistently supported Gardens' funding efforts across multiple platforms, I'm now ready to contribute my marketing expertise to help them achieve the next level of growth and adoption.