About me

I'm Adriele Carvalho, known as Adriele Madana, an autistic Brazilian chef of peripheral origin with matrilineal Indigenous roots. For 16 years, I have worked in the field of affective and sustainable gastronomy, operating at the intersection of proper nutrition, social, racial, and environmental justice. I present to you Memórias da terra (Soil memories), a project that seeks to unite personal stories, food science, memory reclamation, and positive impact through real food.

Social links:

• Farcaster
• YouTube
• Instagram

Content format

A series of 10 episodes documenting the stories of people far from home, reclaiming memories through affective recipes and ingredients sourced from the earth. Each episode will be an emotional and educational journey, including:

• The participant's story and the meaning of the recipe in their life.
• A plant-based transformation, preserving flavor and emotional connection while creating a positive environmental impact.
• Open technical data: recipe, nutritional table, and environmental footprint.
• Explanations of chemical-scientific and organoleptic properties.

Content strategy

Production and release schedule:

• Month 1: Pre-production (participant selection and planning).
• Month 2: Production of the first episodes.
• Months 3-11: Monthly release of episodes and production of the next ones.
• Month 11: Restructuring for continuity.

Each episode will focus on:

• Personal connection to the recipe.
• Transformation process.
• Environmental and nutritional impact.
• Preservation of cultural memory.

Distribution plan

• Monthly releases on video platforms.
• Sharing of technical data in open-source format.
• Monthly impact and engagement reports.
• Potential partnerships with organic markets and cultural collectives.

Community engagement

The project will:

• Prioritize stories of people far from home in peripheral realities.
• Create a network of participants and viewers.
• Share technical knowledge in an accessible and didactic way.
• Connect people through food memories.

Content impact

• Personal transformation: Reflection on the emotional relationship with food.
• Environmental dducation: Comparison of CO₂ emissions between recipes.
• Promotion of healthy eating: Inspire more conscious choices.
• Community strengthening: Create a support and sharing network.
• Cultural preservation: Document and transform affective memories.

Memórias da terra believe in food as a universal language to connect people with their roots, promoting sustainability, and build a more conscious future - one plate and one story at a time.