About Me
I'm EZ (@ezincrypto on Farcaster), a community builder and metaverse MC who has been hosting virtual music events and Impact Concerts since 2020. I grew up in a musical family - my father was a professional musician who had success in the late 1960s. I've been organizing virtual music events for many years, including co-founding the Metaverse Music Festival (MVMF), the first multi-day, multi-metaverse music festival.
For over 5 years, I've been hosting EZ's Corner, a weekly show combining education, music, and community building. I'm also an early founding member of PageDAO (bringing literature to the blockchain) and have extensive experience in web3 security education and community safety protocols.
Social Links:
Co-Founder: Jose Cabrera V (@joseacabrerav) - my long-time collaborator and co-host who will provide music for early NFT tickets and help with concert production.
Project Overview
Vrbs Impact Concerts is a tokenized venture that combines live virtual music performances with public goods project presentations, creating a sustainable revenue model through tiered NFT ticketing while onboarding people to crypto and uplifting communities globally.
How This Onboards People to Crypto
Our comprehensive crypto onboarding system includes:
During Concerts:
- Safety and security education segments with web3 experts
- Live demonstrations of wallet setup and best practices
- Real-time guidance for purchasing NFT tickets (their first NFT experience)
- Educational content about staying safe in "these web3 streets"
Post-Concert Education:
- Full onboarding courses every Monday following each concert
- Wallet setup tutorials for complete beginners
- NFT minting education and hands-on practice
- Comprehensive security protocols and best practices
Practical Application:
- The ticket purchase itself serves as a guided first NFT experience
- VIP ticket holders learn about project promotion in web3
- Sponsor tier participants get hands-on experience with crypto marketing
Proven Track Record:
- Impact Concert 2 helped featured projects collectively receive $27,843.57 in donations and matching funds
- First Giveth Impact Concert: 5 out of 5 featured projects reached top 10 earners out of 100+ projects
- Second Giveth Impact Concert: 5 out of 10 projects reached top 10 earners out of 130 projects
- Recent concerts generate 147+ live views, 205+ replays, and strong community engagement
Global Reach:
- Multilingual performances (English, Spanish, Portuguese, with plans for Chinese and other languages)
- Musicians from diverse cultural backgrounds creating truly global experiences
- Bridging cultures through music while promoting social impact projects
- Free accessibility through multiple streaming platforms (Discord, YouTube, Twitter, Twitch, metaverse platforms)
Community Building:
- 5+ years of community safety experience with comprehensive security protocols
- Onboarding 1000+ people to web3 since 2019
- Regular international workshops and educational content
- Strong Nounish integration with consistent noggles wearing and community shoutouts
Path to Break-Even
Revenue Model - Tiered NFT Ticketing:
- Basic Music NFT Tickets: $20 each
- VIP Tickets with Project Promotion: $100 each
- Sponsor Packages: $500-$2,000 (with 6+ month multi-concert deals for highest tier)
Conservative Revenue Projections (per concert):
- 5 basic NFT tickets × $20 = $100
- 2 VIP tickets × $100 = $200
- 1 sponsor package × $500+ = $500+
- Total: $800+ per concert initially
Cost Structure (per 4-hour concert):
- 10 musicians × $60 each = $600 (scaling to $100 when feasible)
- Stream/moderation team = $200
- Promotional materials & social media = $200-400
- Total: ~$1,200 per concert
6-Month Timeline:
- Month 1: Launch first Vrbs-branded ticketed concert (4-6 weeks from now), target initial ticket sales and audience feedback
- Month 2: Refine ticketing model, grow audience, optimize conversion from free to paid attendees
- Month 3: Scale up to 2 concerts per month if revenue supports it, expand sponsor partnerships
- Months 4-6: Achieve break-even through increased ticket sales, premium sponsor packages, and expanded audience reach
Team
EZ (Founder): 5+ years hosting Impact Concerts, extensive web3 community building experience, proven track record with public goods fundraising, technical skills for NFT minting and concert production.
Jose Cabrera V (Co-Founder): Long-time collaborator and co-host, will provide music for early NFT tickets, extensive experience in virtual concert production and community engagement.
Combined Skills:
- Complete technical stack for NFT minting and ticketing
- Established musician and speaker networks
- Proven community safety and moderation protocols
- Multilingual content creation and global outreach
- Strong existing audience and engagement metrics
Timeline
Launch Phase (4-6 weeks):
- Set up Vrbs-branded NFT ticketing system
- Integrate Vrbs visual identity across all platforms
- Prepare first ticketed concert with 10 musicians + 10 public goods speakers
Growth Phase (Months 1-3):
- Monthly concerts with comprehensive crypto onboarding
- Scale ticket sales through existing community and new audience acquisition
- Develop premium sponsor relationships and multi-concert packages
Sustainability Phase (Months 4-6):
- Achieve break-even through optimized pricing and increased sales
- Expand to bi-monthly concerts if financially viable
- Establish long-term sponsor partnerships and recurring revenue streams
Budget
Initial Setup Costs:
- NFT ticketing platform development and integration
- Vrbs branding and promotional materials
- Enhanced streaming and production setup
Monthly Operating Costs:
- Musician payments: $600 per concert (scaling to $1,000)
- Production team: $200 per concert
- Marketing and promotion: $200-400 per concert
- Platform and technical costs
Revenue Reinvestment:
- Higher musician payments as revenue grows
- Enhanced production quality and technical capabilities
- Expanded marketing reach and community growth initiatives
- Development of additional revenue streams and partnerships
Supporting Materials
Our proven track record includes successful Impact Concerts that have generated significant funding for public goods projects, strong community engagement metrics, and comprehensive educational programming. We have established networks of musicians, speakers, and community partners ready to support the Vrbs-branded venture.
The combination of entertainment, education, and social impact creates a unique value proposition that serves multiple stakeholder groups while maintaining sustainable economics and meaningful crypto onboarding.
