About Me
I'm Toph (@tophb), a multifaceted creative who understands storytelling and is passionate about changing the direction of advertisement in the creative space. I started animating to explore my creativity and have since built a strong portfolio working with projects like Base, Nouns, Vrbs Coffee, and many others. I'm also a community builder - I created /cykle for IRL Farcaster onboarding and host Farcaster Friday spaces.
Social Links:
Project Overview
I'm building a creative agency that helps web3 projects, social media managers, and marketing directors with custom illustrations, animations, and motion design through a subscription-based model. The main vision is to help projects properly explain their concepts to any kind of audience, specifically audiences new to crypto. We work with projects to break down complex concepts into understandable, engaging visual content.
How This Onboards People to Crypto
The agency serves as a bridge between complex crypto projects and everyday people who need those concepts broken down visually. Through clear, engaging animations and illustrations, we make crypto accessible to everyone. Instead of technical jargon and confusing explanations, we create visual stories that anyone can understand - turning barriers into bridges for crypto adoption.
This venture uplifts the creative community in multiple ways:
- Providing consistent work opportunities for freelance animators and illustrators who are trying to get work
- Hosting yearly workshops to help other creatives develop their skills
- Creating a sustainable model that supports the broader creative ecosystem while making crypto more accessible
Path to Break-Even
Revenue Model:
- Basic Tier: $500/month - includes 2 animations (5-7 seconds each), 1 custom illustration, 1 revision per set, 5-7 day delivery, async support
- Premium Tier: $2499/month - additional animations and illustrations with more complexity, storyboarding and scripting support, unlimited minor revisions, designed for teams running regular campaigns
- Additional intermediate tiers to be developed
Cost Structure:
- Team salaries (freelance contractors): $2,000/month
- Tools and software: $1,000/month
- Total monthly costs: $3,000
Revenue Target: $6,000/month
Timeline: Achieve break-even within 6 months of accelerator start
Team
Starting as a solo founder but actively looking to collaborate with freelance animators, illustrators, and video editors. The freelance model allows for flexible scaling while keeping costs manageable. I bring experience in animation, community building, and understanding of the crypto space through my work with various web3 projects.
Timeline
Launch Timeline: As soon as the accelerator begins
- Month 1-2: Assemble freelance creative team
- Month 2-3: Launch first subscription tiers and begin client outreach
- Month 3-6: Scale to break-even with consistent client base
- Ongoing: Host yearly workshops for creative community
Budget
The funding will be used to:
- Cover initial operational costs while building client base
- Invest in tools and software licenses
- Support freelance team payments during ramp-up period
- Marketing and outreach efforts to acquire first clients
With 10x more funding, we could collaborate with significantly more creatives and expand our reach exponentially, potentially becoming the go-to creative agency for major crypto projects.
Supporting Materials
Tech Stack: Photoshop, After Effects, Procreate
How I heard about this accelerator: Following @rocketman on Farcaster
Best-case outcome: Becoming the bridge that onboards millions of people to crypto through better visual storytelling, while creating a sustainable ecosystem that supports creative talent and makes complex technology accessible to everyone.
