About Me
I'm EZ (@ezincrypto on Farcaster), a community builder and metaverse MC who has been hosting virtual music events for over 5 years. I grew up in a musical family - my father was a professional musician who had success in the late 1960s. I've been active in web3 since 2019, hosting virtual music events, metaverse music performances, and educational content.
I was a co-founder of the Metaverse Music Festival (MVMF), where we organized the first multi-day, multi-metaverse music festival spanning platforms like Cryptovoxels, Somnium Space, Decentraland, and Discord. I've also been an early founding member of PageDAO, bringing literature to the blockchain through collaborative creative writing sessions.
Social Links:
Co-Founder: Jose Cabrera (@joseacabrerav) - my partner and co-host who will provide music for early NFT tickets and collaborate on all aspects of the venture.
Project Overview
Vrbs Impact Concerts is a Vrbs-branded venture that combines live virtual music performances with social impact project presentations, creating a unique platform for crypto onboarding while supporting public goods. We transform traditional fundraising concerts into ticketed NFT experiences that generate sustainable revenue while maintaining our mission of supporting social impact projects.
Our concerts feature diverse musical styles from around the world - from acoustic to electric, Native American flute, and spoken word performances. Each 4-hour event includes 10 musical acts interspersed with 10 public goods project speakers, creating an engaging experience that prevents "burnout" from back-to-back presentations.
How This Onboards People to Crypto
Our comprehensive crypto onboarding system includes multiple touchpoints:
During Concerts:
- Safety and security education segments with web3 experts teaching people "how to stay safe in these web3 streets"
- Live demonstrations of wallet setup and basic crypto concepts
- Interactive Q&A sessions about crypto fundamentals
Post-Concert Education:
- Full onboarding courses every Monday following each concert
- Wallet setup tutorials for complete beginners
- NFT minting education and hands-on guidance
- Step-by-step guides for purchasing their first NFT (the concert ticket itself)
Practical Learning:
- The ticket purchase process itself serves as a first NFT experience
- VIP ticket holders get personalized guidance through crypto tools
- Community support through our established Discord and Telegram channels
This creates a complete pipeline from crypto-curious to crypto-capable, with ongoing support and education.
Vrbs Impact Concerts uplift communities through multiple channels:
Proven Track Record:
- Our previous Impact Concerts helped 5 out of 5 featured projects reach Giveth's top 10 earners out of 100+ projects
- Impact Concert 2 featured 10 projects with 5 out of 10 reaching top 10 earners, collectively receiving $27,843.57 in donations and matching funds
- Generated 147 live views, 205 replays, and 361 minutes watched on recent concerts
Global Community Building:
- Multilingual performances (English, Spanish, Portuguese, with plans for Chinese and other languages)
- Cultural bridge-building through diverse musical acts from various backgrounds
- Supporting musicians financially through our revenue model ($60-100 per performance)
Public Goods Support:
- Platform for social impact projects to reach new audiences
- Educational content about important initiatives
- Direct fundraising support for featured projects
- Creating awareness and driving contributions to public goods
Nounish Integration:
- Consistent Vrbs/Nouns branding throughout events (wearing noggles, Vrbs-branded materials)
- Regular shoutouts to the Nouns community and ecosystem
- Integration of nounish values: doing good with no expectation of return, creating positive externalities
Path to Break-Even
Revenue Model:
- Basic Music NFT Tickets: $20 each
- VIP Tickets with Project Promotion: $100 each
- Sponsor Packages: $500-$2,000 (with multi-concert deals for 6+ months)
Conservative Revenue Projections per Concert:
- 5 basic NFT tickets × $20 = $100
- 2 VIP tickets × $100 = $200
- 1 sponsor package × $500+ = $500+
- Total: $800+ per concert initially
Cost Structure per Concert:
- Musicians: $600 (10 musicians × $60 each, scaling to $100 when feasible)
- Stream/moderation team: $200
- Promotional materials & social media: $200-400
- Total: ~$1,200 per concert
6-Month Timeline:
- Month 1: Launch first Vrbs-branded ticketed concert (4-6 weeks from now), target initial ticket sales
- Month 2: Refine ticketing model, grow audience, improve conversion rates
- Month 3: Scale up to 2 concerts per month if revenue supports it
- Months 4-6: Achieve break-even through increased ticket sales and sponsor partnerships
Growth Strategy:
- Leverage existing audience of 147+ live viewers and strong Discord community
- Convert free attendees to paid ticket holders through value demonstration
- Build sponsor relationships with crypto projects and web3 companies
- Scale musician payments and production quality as revenue grows
Team
EZ (ezincrypto): Lead organizer with 5+ years of virtual event hosting experience, web3 community building since 2019, co-founder of MVMF, proven track record with Impact Concerts series. Handles overall production, community management, and crypto education segments.
Jose Cabrera (@joseacabrerav): Co-founder and co-host, provides music for early NFT tickets, collaborates with concert musicians for additional ticket NFTs. Brings musical expertise and bilingual community connections.
Technical Capabilities: Both founders have the skills to handle all NFT minting, ticketing technology, and platform management in-house.
Existing Network: Established relationships with web3 musicians, public goods projects, and crypto education experts. Strong community presence across Discord, Farcaster, and other web3 platforms.
Timeline
Pre-Launch (Next 4-6 weeks):
- Set up NFT ticketing system and smart contracts
- Design Vrbs-branded promotional materials
- Recruit initial musicians and sponsor partners
- Plan first concert lineup and speakers
Month 1: First Vrbs Impact Concert launch
Month 2: Audience growth and model refinement
Month 3: Scale to 2 monthly concerts if financially viable
Months 4-6: Achieve sustainable break-even operations
Key Milestones:
- Concert frequency: Start with 1/month, scale to 2/month
- Ticket sales growth: From 5-10 tickets initially to 20+ tickets per concert
- Sponsor development: Build recurring sponsor relationships
- Community growth: Convert existing free audience to paid participants
Budget
Initial Setup Costs:
- NFT smart contract development and deployment
- Vrbs branding and promotional materials
- Platform setup and integration costs
Monthly Operating Costs:
- Musician payments: $600-1,000 per concert
- Production team: $200 per concert
- Marketing and promotion: $200-400 per concert
- Platform and hosting fees
Revenue Reinvestment:
- Increase musician payments from $60 to $100 per performance
- Expand production quality and technical capabilities
- Scale marketing efforts and sponsor outreach
- Develop additional revenue streams and partnerships
Supporting Materials
Our proven track record includes:
- Previous Impact Concert
- MVMF Cipher Session
- Established communities on Discord (TokenSmart) and Telegram
- Strong social media presence and engagement metrics
- Existing relationships with musicians, speakers, and sponsors
