About Me
I'm EZ (@ezincrypto on Farcaster), a community builder and metaverse MC who has been hosting virtual music events and building web3 communities since 2019. I grew up in a musical family - my father was a professional musician with success in the late 1960s. I co-founded the Metaverse Music Festival (MVMF), the first multi-day, multi-metaverse music festival, and have been running Impact Concerts since 2020 with my co-founder Jose Cabrera (@joseacabrerav).
Social Links:
Co-founder: Jose Cabrera (@joseacabrerav) has been my partner in Impact Concerts since 2020, providing musical performances and co-hosting duties.
Project Overview
Vrbs Impact Concerts transforms our successful free concert series into a sustainable, ticketed platform that onboards people to crypto through music and community. Each 4-hour virtual concert features 3 professional musical acts performing between 9 public goods project presentations, creating an engaging experience that makes crypto accessible and fun.
Concert Flow Structure:
- Speaker 1 → Band 1 (3 songs) → Speaker 2
- Speaker 3 → Band 1 (3 songs) → Speaker 4
- Speaker 4 → Band 2 (3 songs) → Speaker 5
- Speaker 5 → Band 2 (3 songs) → Speaker 6
- Speaker 6 → Band 3 (3 songs) → Speaker 7
- Speaker 7 → Band 3 (3 songs) → Speaker 8
- Speaker 8 → Jose (music) → Speaker 9 → Jose kicks off after party!
How This Onboards People to Crypto
We provide comprehensive crypto education through multiple touchpoints:
- Live Safety Education: I consistently speak during concerts about staying safe in web3, covering common scams and security best practices
- Wallet Setup Tutorials: Step-by-step guidance for setting up crypto wallets
- NFT Education: Teaching people how to mint and interact with NFTs, starting with their concert ticket purchase
- Monday Onboarding Courses: Full educational sessions the Monday following each concert, covering crypto basics, wallet management, and safe practices
- Community Support: Ongoing mentoring through our established Discord and Telegram channels with 5+ years of security protocols
The ticket purchase itself becomes their first NFT experience, with guided support throughout the process.
Our concerts create global connections through multilingual performances (English, Spanish, Portuguese, with upcoming Chinese rap and other languages), bridging traditional and web3 music communities. We've already demonstrated impact - our previous free concerts helped featured projects reach Giveth's top 10, with one concert alone helping raise $27,843.57 for 10 featured initiatives.
The Vrbs-branded version will expand this impact by:
- Providing sustainable funding for ongoing operations
- Reaching new audiences through the ticketed model
- Creating collectible music NFTs that introduce people to digital ownership
- Building long-term sponsor relationships that support the ecosystem
Path to Break-Even
Revenue Model:
- Basic music NFT tickets: $20
- VIP tickets with project promotion: $100
- Sponsor packages with full branding: $500-$2,000 (6-month commitments)
Cost Structure per Concert:
- 3 musical acts: $600 ($200 each)
- Stream/moderation team: $200
- Promotional materials & social media: $200-400
- Total: ~$1,000-1,200 per concert
6-Month Timeline:
- Month 1: Launch first Vrbs concert in 4-6 weeks, target 5 basic tickets ($100) + 2 VIP tickets ($200) + 1 sponsor package ($500+) = $800+ revenue
- Month 2: Refine model, grow audience, aim for break-even through increased ticket sales
- Month 3: Scale to bi-monthly concerts if revenue supports operational costs
- Months 4-6: Achieve consistent profitability through established sponsor relationships and growing ticket sales
Starting with 1 concert per month, scaling to 2 per month as financial growth supports it.
Team
EZ (ezincrypto): Community builder with 5+ years hosting virtual events, technical implementation for NFT minting and ticketing, security education specialist, metaverse MC experience across multiple platforms.
Jose Cabrera: Co-founder and musician, provides music for NFT tickets, co-hosts concerts, brings bilingual community building expertise serving English and Spanish-speaking audiences.
Together we handle all technical aspects including NFT minting, platform management, and community moderation using security protocols developed over 5 years of virtual event hosting.
Timeline
- Weeks 1-2: Set up NFT ticketing system and integrate Vrbs branding across all platforms
- Weeks 3-4: Launch marketing campaign and presale tickets for first concert
- Weeks 5-6: First ticketed Vrbs Impact Concert with full onboarding program
- Months 2-6: Monthly concerts with growth toward bi-monthly schedule and break-even, continuous refinement based on audience feedback
Budget
Initial funding supports:
- Concert production costs ($1,000-1,200 per concert)
- NFT minting and platform fees
- Marketing and promotional materials featuring Vrbs branding
- Community building and onboarding program development
- Technical infrastructure for ticketing and streaming
Supporting Materials
Previous Impact Concert Examples:
Track Record:
- Running Impact Concerts since 2020 with proven success
- Consistently generate 147+ live views with strong engagement
- Successfully onboarded 1000+ people to web3 since 2019
- Co-founded first multi-metaverse music festival (MVMF)
- 5+ years hosting EZ's Corner weekly show
- Established communities in TokenSmart Discord and Farhouse
We consistently wear noggles during shows and integrate Nounish branding, with Jose wearing Nouns shirts during performances. We regularly shout out the Nouns community and flows.wtf, and include other Nounish friends in our events, strengthening the ecosystem's visibility and community connections.
