About Me
I'm Gabriell, a passionate entrepreneur from Peru who combines artisanal food creation with crypto innovation. My skills include my secret ingredient for creating amazing popsicle flavors and my ability to innovate, plus deep experience in metaverse, videogames, and crypto. I also train soccer every day with no excuses, which shows the same discipline I bring to my business.
Social Links:
Project Overview
I have an artisanal popsicles brand with noggles design featuring crazy and yummy flavors with different fruits and desserts from Peru and worldwide. My proposal is to make it with Vrbs quack and style. I've already sold more than 1000 popsicles in my neighborhood and had a free stand during summer, plus online delivery (~50 units per order) through my sister's TikTok account hola_azuko with +12k followers.
Unique flavors include: dragon fruit, mangoes with milk, passion fruit, lucuma with milk, blueberries, mint with chocolate cookie, Picaras cookies, milk caramel spread cookie, hot chocolate, chocolate pudding with vanilla cookies, Oreo and more.
How This Onboards People to Crypto
Each popsicle will have different Vrbs-designed packages for every flavor, and every popsicle will include a unique collectable NFT. I'll start with QR codes for NFTs on UNLOCK that only require an email, then gradually introduce people to Coinbase wallet. The popsicles are the best excuse to have a fun day and learn about crypto smoothly by joining the Vrbs community.
This venture uplifts the community by using popsicles as a fun entry point to crypto education. In the long term, I want to create an on-chain videogame where people can have not just NFTs, but also skins for every popsicle in their game. This creates a whole ecosystem starting with delicious popsicles and building toward active participation in crypto gaming.
Path to Break-Even
Revenue Streams:
- Artisanal popsicle sales at schools, events, and local spots (already selling ~1,000 units)
- Brand sponsorships (starting talks with local partners like snack brands)
- Limited-edition NFT drops tied to special flavors or milestones (minted on Zora)
- Pre-launch digital collectibles for our future game concept
Key Milestones:
Month 1–2:
- Increase popsicle sales from ~50 to 100 units/week
- Launch new packaging + branding
- Mint our first NFT batch on Zora tied to real popsicles
Month 3–4:
- Reach first local sponsorship (small café or store)
- Launch a "flavor contest" with the community (web2 + web3 collab)
- Test mini pop-up shop at a community event
Month 5–6:
- Reach 500 NFTs minted across 2-3 drops
- Complete concept art and character designs for the game
- Build our waitlist for the onchain game
Break-even target: ~150 popsicles/week + at least 1 NFT drop/month
Team
I have a 3-person family team:
- Lidia: My right hand with amazing experience in sales and growth
- My sister: Handles events, onboarding, and marketing (manages TikTok account hola_azuko with 12k+ followers)
- Gabriell (me): Create the popsicles and connect with clients, plus handle crypto/gaming strategy
Timeline
Following the 6-month milestones above, with focus on scaling from current 1000+ units sold to consistent weekly sales, building NFT community, and developing game concept for future launch.
Budget
Monthly allocation ($200):
Production & Tools (~$80/month)
- Buy 50 new popsicle molds to increase daily production capacity
- Invest in more flavor options
- Improve cold storage and other materials
Branding & Packaging (~$60/month)
- Design and print custom packaging reflecting Vrbs style
- Create limited-edition labels for special flavors or events
- Make our product more professional and appealing
Marketing & Digital Growth (~$60/month)
- Mint NFTs on Zora linked to our flavors and milestones
- Promote our story on social media (photos, reels, Farcaster posts)
- Start building awareness around our future game concept
Supporting Materials
The images above showcase our current popsicle designs and branding, demonstrating the quality and creativity we bring to this Vrbs venture.
