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Music Camp Storms Santiago Streets
Industry veterans unleash technological revolution on Chilean music scene
4 min read
Key facts
- 1Multi-day music industry education program with expert instructors
- 2Makarena Velázquez shared industry networking insights
- 3Diego Aburto covered intellectual property and music rights
- 4Brauxelion taught digital technology integration
- 5Yorka Pastenes shared independent artist experience
- 6Focus on practical skills and global audience development
The Educational Assault
In a masterful display of cultural infiltration, Nouns Amigos' latest initiative - the Nouns Music Camp - has descended upon Santiago's creative underground like a technological tsunami. This groundbreaking series of workshops, a project independently won and developed by Nouns Amigos, brought together some of Chile's most influential music industry figures to share their knowledge and experience.
The Industry Veterans
Yorka Pastenes, one of Santiago's most accomplished independent artists, kicked off the camp with her masterclass on creative development and self-management. Her remarkable journey includes extensive international tours and prestigious accolades, including the coveted Gaviota award at the Viña del Mar International Song Festival. Her session focused on authentic storytelling through music and building genuine connections with audiences in the digital age.
Diego Aburto, a seasoned intellectual property expert, followed with a crucial session on music rights and legal frameworks. His workshop covered essential topics including copyright protection, licensing, and the evolving landscape of digital rights management - knowledge that's becoming increasingly vital in today's music industry.
The Technical Revolutionaries
Rodrigo Arias, a respected figure in the Chilean music scene who began his musical journey at age 15, opened the second day with an exploration of sound and music. His unique perspective as both a sound engineer for major bands and a current music educator provided invaluable insights into the technical aspects of music production.
Caro Pérez, an experienced sound engineer who has worked with major artists like Denisse Rosenthal and Super Nova, followed with her comprehensive "Survival Guide for Live Shows." Her session covered both technical aspects and the human elements crucial for successful performances, emphasizing the importance of understanding equipment operation and the vital role of the technical team behind each show.
The camp's roster continues to expand with the addition of NYLD, a versatile artist whose musical arsenal spans rap, reggaeton, and pop. Her presence adds a crucial contemporary edge to the program, with her work on platforms like Spotify showcasing the kind of raw emotional storytelling that makes record executives break out in cold sweats. 'Music with meaning is key,' she declares, her words cutting through the manufactured noise of modern pop like a razor through silk.
The Industry Insights
The final day featured Makarena Velásquez and Pablo Galleguillos, representing both Red Poncho (record label, booking and management agency) and Somos Red (communication and marketing agency). They delivered two powerful sessions: first exploring the why and how of music internationalization, followed by practical strategies for music promotion post-album release.
The Web3 Bridge
In a strategic move to bridge communities and experiences, the day concluded with January's Creative Session, led by Malbek and Menta from Metacorral. This special collaboration brought together the Nouns Music Camp participants with the regular Creative Sessions community, creating a unique opportunity for cross-pollination of ideas and networking. The session featured special guest Brauxelion, a native Web3 musician, who shared his journey and firsthand experience in successfully integrating blockchain technologies into his music career. His insights into platforms like Audius and the broader Web3 music ecosystem proved invaluable, and he introduced participants to MusicaW3, a thriving community of Latin American musicians actively experimenting with and embracing Web3 technologies. This connection opened new doors for participants to engage with fellow artists who are already navigating the intersection of music and blockchain technology.
The Future Stage
The program will culminate in a closing festival scheduled for March 29, featuring live performances from all participating bands and the release of a Mini CD showcasing their work. This final event will serve as a practical demonstration of the knowledge and skills gained during the intensive three-day workshop series.
As the initial phase concluded, it became clear that this wasn't just another educational workshop - this was a full-scale revolution in how Chilean artists approach their craft. The combination of industry expertise, technological innovation, and practical knowledge has created a new generation of artists ready to take on both the traditional and Web3 music scenes.
The impact of the Music Camp is already manifesting in Santiago's music scene. Nemezyz, one of the participating bands, dropped their debut album 'Primer Impacto' on November 15, 2024 - a raw, eight-track manifesto split evenly between English and Spanish. Their sound, a potent cocktail of grunge, garage, and classic rock influences, emerged from the crucible of musical experimentation fostered by the camp. 'We wanted to come out with an impact,' declares Nyx, the band's frontman, his eyes gleaming with the kind of manic intensity that only comes from mainlining pure creative energy. 'That's why we called it Primer Impacto - the first impact.'