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Brazilian Icon Gets Skate Makeover
Musical legend Tom Jobim's statue joins skateboarding culture through guerrilla onboarding
3 min read
Key facts
- 1Cultural appropriation of Tom Jobim statue into skateboarding culture
- 2Documentation of 'onboarding' famous Brazilian musician into Gnars community
- 3Visual evidence of statue modification or interaction
- 4Cross-cultural connection between music and skateboarding in Brazil
The Beautiful Cultural Hijacking
In a twisted act of cultural appropriation that would make even the most hardened art critic crack a smile, legendary Brazilian musician Tom Jobim has been forcibly inducted into skateboarding culture through a magnificent act of documentary subversion. The evidence stands in bronze, captured in photographs that tell the beautiful tale of worlds colliding.
'Onboarded Tom Jobim on Gnars today,' reports Vlad with the casual nonchalance of someone who's just performed a cultural heist in broad daylight. The statue of Brazil's bossa nova pioneer stands eternally on the beachfront, guitar slung across his back—but now, through Vlad's lens, he's been transformed into an unwitting skateboarding icon, yellow board clutched in his metallic hand.
The Bossa Gnarva Revolution
'Tom jobim em bossa gnarva,' Vlad continues, creating a linguistic mutation as beautifully warped as the cultural remix he's documenting. Bossa Nova, that smooth Brazilian musical genre that Jobim helped create, meets 'gnarva'—a twisted portmanteau suggesting something simultaneously gnarly and nova, a perfect linguistic bridge between musical heritage and skateboarding subculture.
This isn't just random vandalism of cultural icons. It's a deliberate bridging of worlds that might otherwise never connect—the sophisticated, internationally acclaimed musical legacy of Tom Jobim finding common ground with the raw, concrete-scraping energy of skateboarding. Both are quintessentially Brazilian cultural exports, yet they rarely share the same conversation until now.
The Method Behind the Madness
The photograph itself becomes a document of this cultural fusion—the statue of Jobim, standing on the brick-paved area near the beach, now eternally associated with a bright yellow skateboard. Behind him, the actual beach bustles with life under colorful umbrellas, a reminder that this act of cultural remixing is happening in the heart of Rio's public life, not some obscure corner.
The genius in this documentation lies in its simplicity. No elaborate modifications to the statue were needed, no permanent alterations—just the visual juxtaposition captured through photography, creating a new narrative for a familiar landmark. It's cultural hacking at its most elegant, requiring nothing but imagination and a willingness to see beyond established meanings.
For the Brazilian skate community, this act of 'onboarding' a national icon serves as a beautiful reminder that skateboarding isn't just some imported American pastime—it's become as Brazilian as bossa nova, worthy of standing alongside the country's most celebrated cultural contributions. By documenting the onboarding of Tom Jobim, Vlad hasn't just created another skateboarding photo; he's crafted a visual argument for skateboarding's rightful place in Brazil's cultural pantheon.